Sajith Live

Wednesday, 4 March 2020

HR marketing - Why it is important

Any organization big or small to attract and retain the best talents towards them, have to market themselves, the job opportunities, the training programs for the internal employees and make them stand out.

Attracting, engaging, and retaining top talent is a high priority for executives, and most companies place this responsibility on HR. According to the PwC 18th Annual CEO survey, a full 73% of respondents are concerned about the availability of talent – a 10% increase from 2014. Executives worry that it’s getting harder to recruit and keep the people who are both skilled high-performers and ‘fit’ within their organization’s culture. And without top talent, maintaining a competitive advantage, adapting to industry change, and growing business is nearly impossible.

So... how do you reach out to the top talent..

HR Marketing is key.

hiring experience
employer brand
employee experience

are some of the things you will be hearing a lot in 2020.


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