Sajith Live

Wednesday, 26 February 2020

Recruitment = Sales + Marketing + Branding

Recruitment: simply put is finding the right candidate for a role within a time frame using various methods.

Sales: answer the demand in the market by converting candidates to customers. Recruiters are always speaking to potential candidates to convert them to customers.

Marketing: strategies demand in the market by adapting to product, price, place, and promotion in anticipation of, or in reaction to, the market situation. In a very competitive market, recruiters constantly change their promotions tactics to ensure that they get the best candidates faster.

Branding: is intended to imbue the brand with an identity: something aking to an archetypal human personality, designed so that the trademark becomes a potent symbol of that archetype. Some recruiters are a brand in themselves for the quality of service they provide and leverage on that to generate more business.



Ref:

http://duffy.agency/blog/difference-between-marketing-sales-and-branding/


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