Think again. Don't be delusional. You don't own your brand. Your customers and employees own your brand and the faster you realise this, the easier it is for you to see the big picture.
It is at the top of every CMO's mind. But have you thought about looking at the recruitment process in your company? Have you sat with your HR folks to understand if they are contributing to the branding process?
Every touchpoint in the recruitment process is important to reinforce the brand image and it can work wonders for the brand.
Think about it!
It is at the top of every CMO's mind. But have you thought about looking at the recruitment process in your company? Have you sat with your HR folks to understand if they are contributing to the branding process?
Every touchpoint in the recruitment process is important to reinforce the brand image and it can work wonders for the brand.
Think about it!
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